Comrades ✊ We intercepted and decrypted the propaganda of SAR, a lead generation agency. The enemy is trying to manipulate by sending us leaflets by email.
Follow up email for <FirstName>
Hello, <FirstName>!
While I’m still waiting for your feedback, I’ve got some interesting statistics to share.
- For every $1 you spend on e-mail marketing, you can expect an average return of $42 (DMA, 2019).
- 93% of B2B marketers use it to distribute content.
- 73 percent of millennials prefer communications from businesses to come via this channel.
- 59% of marketers say it is their biggest source of ROI.
Crazy numbers, huh? A lot of business owners underestimate the importance of accurate database of contacts.
I will explain how to expand your B2B leads database and schedule 5-15 appointments in just 1 month.
Just drop me a quick reply :)
Respectfully,
Roman
CEO at SAR
sar-eu.com
PS: If you don't want to hear from me anymore, just let me know
"While I’m still waiting for your feedback, I’ve got some interesting statistics to share."
✅ SAR is right to send complementary information through its follow ups.
"For every $1 you spend on e-mail marketing, you can expect an average return of $42 (DMA, 2019).
93% of B2B marketers use it to distribute content.
73 percent of millennials prefer communications from businesses to come via this channel.
59% of marketers say it is their biggest source of ROI."
✅ Statistics are a very powerful propaganda device (Misuse of Statistics).
✅ The source makes the information more believable.
"I will explain how to expand your B2B leads database and schedule 5-15 appointments in just 1 month."
✅ SAR is right to recall the promise, which is ambitious, believable and concrete.
❌ But it is not very clearly written like that : will it be advice, training or a service? Why would SAR do that for us?
"Just drop me a quick reply :)"
❌ SAR is wrong to use a such passive Call-To-Action. It should be a question to encourage the target to answer to them.
Would you be available 10 minutes next week so we could chat about it?
"PS: If you don't want to hear from me anymore, just let me know"
❌ SAR is wrong to use this kind of sentence at this end of its propaganda :
1/ it let the target thinks that it is an automatic bulk message and not a very personal handwritten one.
2/ it makes the target finishing the reading with a non positive and non business information.
3/ the target already knows it and doesn't need a Call-To-Action for this kind of action.
🚩 Conclusion 🚩
This propaganda is quite good:
✅ Quite short
✅ The use of statistics
But includes some weaknesses:
❌ A bad Call-To-Action
❌ A bad Post Scriptum